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About the Project


"I've failed over & over & over again in my life.
And that is why I succeed."
- Michael Jordan

Cheers to that!

About Project Athlete Apparel Co.

Project Athlete was created with a vision to connect to everyone. Two of our owners, Georgia Simmerling and Stephanie Labbé, have been professional athletes for most of their lives. Over the course of their career and from countless personal experiences, they felt that life is too short to take it so seriously.

We as human beings are often so focused on the future, on our goals, that we fail to live life in the present moment. Over the course of their career, our owners have felt immense pressure from themselves, from their respective national teams, and from their entire country. It didn’t happen overnight, but they came to see the power in quite the opposite, of not taking yourself so seriously, of being able to laugh at your own small misfortunes. This counter intuitive perspective has given them a new sense of confidence as they head toward the end of their professional careers and enter the next chapter of their lives.

We want to inspire YOU to do the same, and join us on this journey of present moment fulfilment. Our apparel is aimed to embrace the “Project” in all of us. While some are branded, others recognize moments of... well, let's call it "adversity", through specific sports.

We all strive for excellence at what we do. We’ve all started from our own beginnings to get to where we are, whether we’re professional athletes or pros at beer league on the weekend. We all need to embrace our imperfections, laugh at ourselves and simply enjoy this ride.

We are all different. And we are all the same.
#WeAreAllProjects