Joe Hachem carrying a heavy tree log over his shoulder in a mountainous landscape, wearing a teal athletic jacket, with a focused and determined expression

PROJECT ATHLETE / 001

Cedars Treeathlon

59 days until the next May 31 event milestone (Cedars Treeathlon countdown).

Olympic-distance triathlon: 1.5 kilometer swim, 40 kilometer bike, 10 kilometer run — completed while carrying a 50kg tree trunk, in barefoot shoes, in Lebanon.

Distance: Olympic. Load: 50 kilograms.

BE PART OF ITCHECK THE PREP

LEARN FROM MY MISTAKES

Discover the 7 mistakes that quietly destroy athletic performance and how to fix them before they stall your progress.

Cover of the "7 Mistakes Destroying Athletic Performance" ebook by Project Athlete

THE PHILOSOPHY

01

NO HIDING.

It's easy to hide your weak links and only show your strengths. It's much harder to face them head-on. I chose the hard path, and I'll put them all to the test.

02

STRENGTH + ENDURANCE.

Strength and endurance are not mutually exclusive. They can coexist and complement one another, if you do it right. And this will be proof for that.

03

CARRY THE
WEIGHT.

We Lebanese are born with a burden. Not because we are bad people, but simply because we are Lebanese. And the only thing we can do is get up, carry our burden, and perform anyway. The tree is just a visual representation of that.

ROAD TO CEDARS

SEPT 15 - JAN 4

BASE: 16 WEEKS

Building the engine. High volume, aerobic foundation, and structural integrity training.

JAN 5 - MAR 29

Coming soon

BUILD: 12 WEEKS

Hyper-specific loading. Log carries, anaerobic thresholds, and heavy ruck intervals.

MAR 30 - MAY 31

Coming soon

PEAK: 9 WEEKS

EVENT DAY. Maximum intensity. The push to the summit of Mount Lebanon with the 50KG load.

ISAIAH 6:8

"Then I heard the voice of the Lord saying, 'Whom shall I send? And who will go for us?' And I said, 'Here am I. Send me!'"