Do you want to build real capability?
Learn from the team that has made the Cedars Treeathlon possible.
I'm ready to buildFree advanced resources
Videos, ebooks, guides, templates, downloads & more to help you succeed.
7 Mistakes Destroying Performance
Strength for Anything
Endurance for Anything
FAQs
A fully inclusive 7-day capability camp at a villa, not a test. We train, hike, carry, learn, recover, work in teams, and face a new mission each day. You get the schedule on the go; that is intentional. You leave stronger, sharper, tougher, and more prepared than you arrived.
Capability Week has minimum entry requirements, so it starts with a conversation. Message us to see if this is the right time for you and to get the full details before you commit.
Athletes who are serious about their sport and ready to be pushed. Entry requirements include a real fitness base, a performance threshold, and a sport where we are confident we can add value. Book a call and we will tell you honestly whether you are a fit.
Joe Hachem, the first Project Athlete, the one who finished the Cedars Treeathlon. He guides every training block, mission, workshop, and debrief through the week, joined by selected specialists in training, nutrition, recovery, and physiotherapy.
About our founder
Joe became the 2022 national streetlifting champion, then moved into CrossFit and hybrid performance to attack his weaknesses instead of hiding behind his strengths. In 2025 he became national calisthenics endurance champion, then walked away from competition for something harder.
His defining project was the Cedars Treeathlon: an Olympic-distance triathlon completed while carrying a 50kg cedar tree. The purpose was simple: attack the weak links, prove strength and endurance can coexist, and carry the weight the Lebanese people carry every day.
His mission now is to build that same standard in others through Project Athlete, helping ambitious athletes build real capability that transfers beyond the gym.