Created by Olympians. Worn by Everyone.
Project Athlete Apparel
Embrace Yourself.
We all strive for excellence at what we do. We’ve all started from the bottom to get to where we are, whether we’re professional athletes or pros at beer league on the weekend. We all need to embrace our imperfections, laugh at ourselves and simply enjoy this ride.
We are all different. And we are all the same.
#WeAreAllProjects
Athlete Inspired Lifestyle Wear
3 Minutes With:

Rob Fraser
The most important tools are certainly a growth mindset and perseverance – allowing myself to be open to new opportunities.

Graham Fox, Owner La Bicicletta
I hope when I’m done that my community will be a better place and it will inspire others.

Tory Nyhaug
Everybody loves to do what they’re good at, but the very best athletes work on what they're weaker at.